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Jun 27, 2021Liked by T.Q. Kelley

Loved this piece, TQK! Names are inextricably important to identity. How long do parents struggle to find the right names for their children? The analogous challenge for the writer is perhaps even greater, a bit along the lines of a loving parent plus the sensibilities of perhaps… a marketing exec? -RH

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Thanks!! Stoked you dug it. Agreed, a brand or marketing exec definitely is one area where these sensibilities apply. It's amazing how some human endeavors - companies, products or services especially - either never take off or are greatly limited by their name.

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